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Circular economy

Circular economy and resource management are themes that are increasingly important to ensure sustainable resources and supply. Today's linear ‘take, make, dispose’ economic model relies on large quantities of cheap, easily accessible materials and energy, and this model is reaching its physical limits. A circular economy promotes greater resource productivity, aiming to reduce waste and avoid pollution by designing for high quality in the product and production system. It is Really’s mission to create materials that close the loop by upcycling end-of-life textiles.

Solid Textile Board and Acoustic Textile Felt are a first step on this circular journey encouraging durability by prolonging the lifespan of end-of-life textile resources. If designers and manufacturers use it responsibly, the materials can potentially be transformed again – after its second life has ended – and made into new versions for the next iteration. To put this into practice, Really is now educating designers and manufacturers to use materials so that they can be re-used, and working towards setting up reverse logistics or takeback systems so used furniture can also be collected and returned to its material state. The challenges are substantial. A full-fledged circular economy will necessitate industrial partnerships on a global scale, changes in law and government regulations and new policies, as well as radical concepts of ownership. Really is committed to transforming not just materials, but mindsets.

More information about circular economy can be found at

Inspiration. Challenging designers and architects to rethink their use of resources, Really starts a dialogue about the shift in perception, process and logistics needed as we grapple with upcycling waste.

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